Once upon a time it was relatively easy for you to get your Facebook posts seen by the masses - so long as your fans clicked the like button on your page then they would see whatever you we’re posting about. Well not anymore...
What’s happened?
Marketers have been worried about organic reach for a while now but recent studies are beginning to show that some Facebook pages are actually reaching as little as 5% of their fan base.
Why?
Facebook officials cited the reason for the drop in reach as “content appearing in the news feed at a faster rate than people’s ability to consume it” which no doubt has a negative effect on the experience of the average Facebook user.
The way forward
It’s not all doom and gloom though and according to some sources, pages that have high engagement rates are among the least affected by the changes. So, if people are commenting, liking and engaging with your posts then you have a greater chance of improving your reach.
Here are five solid tips that will help you increase engagement and ensure that your posts get seen by more people: