DBS employees pass Google Analytics exam

Google Analytics exam photoIn October 2013 Google changed the look of Google Analytics which is free software for businesses to monitor their web traffic and analyse visitor behaviour. Over the last 8 years Google Analytics has evolved dramatically.  The latest re-design has been accompanied by a course on “Digital Analytics Fundamentals”. The course is designed to enable participants to understand the core principles of digital analytics and to improve business performance through better digital measurement. This is done by monitoring and reviewing: 1. Where your website traffic comes from 2. What users do once on your site 3. Looking at which users complete a specified goal whether it is purchasing something from you, signing up to a newsletter or submitting a form on your website. Julie Priestley, Allan Rayner and James Hopkins have passed the Google Digital Analytics Fundamentals course. The course consisted of six online modules and a mark of 80% was required for a pass. In this tough economic climate it makes sense for businesses to know how traffic gets to their site and how visitors behave once they are on your site. As the old saying goes – if you can’t measure it you can’t manage it. DBS Internet Marketing can help you maximize traffic and conversions.

Back to Blog

Related Articles

Emails that say: “You are nowhere to be seen in search engines for the keywords that are vital to your business”

I recently travelled to Leicester to carry out a review of our internet marketing efforts for a Day...

Google announces new version of Analytics

As part of its internet marketing consultancy strategy DBS uses Google Analytics to monitor traffic...

Google simplifies privacy policy but causes uproar

On Thursday 1st March, Google rolled out its new privacy policy around the world, despite warnings...