Google's Analytics package is an incredibly powerful tool that tells you how people got to your website and what they did when they got there. Analytics is free.
If DBS manage your inbound link building then you should have had analytics set up for free by us. If you are unsure as to how to use analytics or don't think you have this feature then please contact David Clarke on 0800 988 8366. Happy New Year - hope it's a prosperous one for you.