Instagram has said in a statement that “we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram”.
The new professional dashboard will lets creators do the following:
Track performance - highlights key insights and trends based on previous account performance
Grow your Business - provides quick access to various tools that can be used to make the most of your account and ensure it is running as efficiently as possible. For example, setting up Instagram Shopping, running promotions, setting up saved replies and more.
Stay Informed - provides links to the most up to date educational resources from Instagram. This is a great place for businesses to access top tips and inspiration.
The dashboard can be accessed by logging into Instagram and navigating to your Instagram business profile. There is a link at the top of your profile page that says “view your professional dashboard”
If you are eager to start using the tools but not sure where to begin, start with the following:
Whilst none of these features are actually new, they have never all been in one centralised place before. Millions of accounts have already used the features discussed since they were initially launched, however now they get to easily access them all in the same place for the first time. Having access to all of these in one place can be a major time saver and can be used to streamline a business’ Instagram management. It will be easier than ever to discover new features, manage accounts, ensure they remain up to date with the latest developments and make the most of what the platform has to offer.