A study carried out by the Internet Advertising Bureau in conjunction with Price Waterhouse Coopers has revealed some remarkable trends in the first half of 2009:
- Online advertising spend for the first half of 2009 was £1,752 million
- The advertising industry as a whole shrank by almost 17% but internet advertising grew by 4.6%
- Internet advertising is the only medium that grew in the first half of 2009
- Internet advertising's share of the marketplace has grown to 23.5% compared to 18.7% for the same period last year
Online advertising encompasses:
- paid for listings (pay per click advertising)
- Email marketing and targeted newsletters
- Exposure through major search engines by link building
If you are ready to see how internet advertising can help your business ring David Clarke on 0800 046 1870.
