DBS Director David Clarke recently ran a Marketing Principles Masterclass at Lincoln College. David spoke to a group of business students aged 16-21. His lecture covered marketing strategy, segmentation and market research along with how they are applied in a real-life business setting.DBS has a strong commitment to its corporate social responsibility programme (CSR) and has successfully built strong bonds with local schools, colleges and universities. "I felt privileged to be asked to deliver this masterclass by Rebecca Beresford-Fellows (Lecturer in Business)" said David Clarke. "It's one of the ways that award-winning DBS puts something back into the community it serves."DBS has also been involved in mentoring schemes at the University of Lincoln, Bishop Grosseteste University and also the Mission Mentor scheme.