The new .co domains have been greeted with a fanfare of the kind you would associate with a coronation or news that Wayne Rooney will be fit for the World Cup.
Businesses are being invited to bid for the new .co domains if they have their own trademark.
As usual the minions will wait for whatever scraps are left.
It's a good idea to protect all extensions of your domain name ie fredbloggs.com, fredbloggs.co.uk etc but at a few hundred quid a pop it's a bit steep at this stage.
I am mindful of the excitement caused by the new .tel domain that was heralded as invaluable. One year later you hear nothing much about them....