With the launch of Facebook Shops, businesses are now able to sell their products directly in the Facebook and Instagram app. Although there has previously been an element of eCommerce to Facebook, such as Facebook Marketplace and tagging products in pictures, this is the first time a customer will not need to be redirected to a company’s website. Instead, they can purchase it without ever leaving the app.
Good news for advertisers as Facebook has announced changes to their news feed which will mean that videos will automatically play with sound. Videos on Facebook auto-play, which means that they immediately begin playing when you scroll past them on your Facebook news feed. However, up until now the audio has remained muted until the video is clicked upon. Facebook had maintained that “people prefer having the choice to opt in to sound” and that their research had shown that 80% of users of the social network site “react negatively both toward the platform and the advertiser”. They now say though, that “audio is a fundamental component of video, especially when it comes to emotion and impact” and will therefore be gradually rolling out auto-play sound to users on the social networking sites. Facebook videos are an engaging way to advertise through Facebook and offer the chance to deliver more information about your product or brand and with call-to-action buttons you can drive traffic straight to your site or product. Here at DBS, we undertake a number of different Facebook marketing campaigns for our clients. To find out how we can help you leverage the power of Facebook call us on 0800 988 8366 or click here for more information.
Social media was at one time the wild child of internet marketing with many of its critics unsure about how it could work in a commercial context. Today however the likes of Facebook, Twitter and LinkedIn have more than proven their credentials as one of the best ways to tackle the myriad of problems that SME’s can face. 1 - Low website traffic There can be many reasons why your website isn’t getting enough traffic and often it can be hard to pinpoint exactly what is going wrong without seeking out the opinion of experts. It could be that your website is slow, you aren’t using Pay-Per-Click campaigns to compete for the top spots on Google, you haven’t got a blog yet or perhaps you aren’t utilising social media to its full extent. Social media networks like Facebook, Twitter, LinkedIn and Google+ have millions of users and even if you are not engaging them using videos, photos and written content your competitors most certainly will be. Remember, sharing informative content, incorporating links and running targeted ad campaigns can all increase traffic to your website and help you make more conversions in the long run. 2 – Poor customer retention It’s much easier to retain customers than it is to win new ones and social media can be a great feather in your cap when it comes to customer retention. The best companies are on hand to answer any queries that customers might have and provide exceptional customer service at all times, turning your followers into loyal customers and advocates of your business. Seeing your content on social media also helps to create and maintain brand awareness, so that when a customer needs a product or service that you are offering, yours is the first name that springs to mind. 3 – Immeasurable success Let’s face it; it can be difficult to know whether you are getting your money’s worth with traditional forms of advertising. However, when it comes to social media advertising everything is made simple. You can see exactly how much traffic is being driven to your website and how much each click is costing you. 4 – No time for Market Research Market research can be costly, but if you can build up an audience on networks like Facebook and Twitter then you can get some very interesting insights into who your customers are, including information about their location, age, gender and general interests. All of this can then be used to make your advertising campaigns even more effective. It’s important to note that while advertising on Facebook, Twitter and LinkedIn is priced competitively, without day-to-day management and a clear strategy in place you can easily waste your hard-earned marketing budget. Please contact David Clarke of DBS on 0800 988 8366 for a free, non obligation discussion of your needs.
Dan Atkinson of DBS has just created our very own in-house 90 second Facebook Marketing video. The short video shows UK businesses how to harness the power of Facebook by targeting your ideal customers in your perfect geographical area. To find out how DBS can leverage the power of Facebook advertising for your business talk to James Hopkins of DBS Internet Marketing on FREEPHONE 0800 988 8366