Advantages of PPC and SEO
Search Engine Marketing (also known as SEM) consists of two main areas, PPC (Pay per Click Advertising) and SEO (Search Engine Optimisation). If you are new to these terms, they can appear to be extremely daunting prospects.
Google Ads (previously called Google AdWords) is on a mission to speed up its service. Its aim to deliver a better experience to advertisers has led to a massive purge on dormant Google Ads accounts. But will your account be on their radar?Over the past few months Google has begun a process of cancelling specific inactive accounts that have failed to spend any budget in the last 15 months – so any businesses with active campaigns in that period need not worry. However, if you have paused your campaigns for an extended period or have a dormant account that you may want to use again one day then now may be the time to act. In a post earlier this year they explained the reasons for their decision saying “accounts will be cancelled in order to speed up the AdWords experience and help users stay within the manager account limits.” In layman’s terms, this means that Google can reduce the strain on their systems and speed up the Google Ads platform for users who are actively using their tools. When an account is cancelled it means that you lose all the historic data in your account. While you may receive a refund from Google for any unspent pre-paid budget left on your account and you can reactivate the shell of the account, you won’t ever get back the campaigns, targeting and keywords that you or your ad agency spent valuable time preparing. If you reactivate your account and then don’t spend or serve ads in the three months following your account will once again be deactivated. There are lots of reasons why your account might have been dormant for the past 15 months. It could be that you’ve diverted your attention to another form of marketing, or perhaps your account wasn’t geared up to provide the results you needed. Either way, lots of things have changed with Google Ads in the past year and now is a good time to review your strategy. Google Ads (or Pay Per Click Advertising) remains one of the best ways to drive quality traffic and boost sales and enquiries to businesses of all sizes. We can work with you to develop a paid search strategy either based around your previous campaign structure or starting from scratch with a fresh approach to get you the traffic, leads and conversions that you need. To find out more, please call us on 01522 811688.
DBS Internet Marketing Specialist Dan Atkinson is celebrating 2 years at DBS, and has marked the occasion with a high score of 90% in his Google AdWords Fundamentals examination, allowing DBS to continue its status as Google Partners. Dan, who joined DBS in 2015, helps to set up and manage high performing pay per click campaigns for a variety of online marketing clients. Implementing the latest techniques and practices, Dan closely monitors campaigns to drive qualified traffic to our clients’ websites, resulting in enquiries and sales. Google’s AdWords Fundamentals exam is required in order to become AdWords certified and for agencies to hold ‘Google Partner’ status. An official qualification, AdWords certification is designed to demonstrate a specific level of expertise to customers looking for assistance with their pay per click advertising. With 120 minutes to answer 100 questions, the exam covers the best practices for managing and optimising AdWords campaigns and Dan was able to achieve a score of 90%. To find out more about what being a Google Adwords Certified Partner means and to read about our Pay Per Click Advertising and Management, click here or to speak to one of our team call us on 01522 811688.
After being with DBS for over five years James Hopkins has been appointed as our Online Marketing Manager. The online marketing team covers pay per click advertising and management, content marketing, social media advertising and retargeting. To find out more about James and connect with him on social media, please click here.
Daniel Atkinson is celebrating after completing his first year at DBS Internet Marketing. Dan joined the company on 30th March 2015 after spending three and a half years at a rival digital marketing company and a role at BBC Radio Lincolnshire. Dan is an Internet Marketing Specialist and over the last year he has worked on Pay Per Click Advertising and Management, Retargeting, Content Marketing and Social Media Advertising. Dan graduated from Leeds Met in 2009 after reading Creative Music & Sound Technology. As a result he is highly experienced in creating videos and has already helped create some for clients in the last year. Outside of work Dan has a strong interest in music and has founded an independent record label that supports and promotes artists as they attempt to break in to the mainstream market. The photograph is from a recent holiday to Amsterdam, where it was pointed out that he bears a striking resemblance to Vincent Van Gogh! To find out more about Dan and to connect with him on social media, please visit http://www.dbsinternetmarketing.co.uk/our-team/11/daniel-atkinson/
DBS is proud to be the web and online marketing business partner of the "Time For You" domestic cleaning franchise since 2008. The DBS team attended the Time For You AGM in Northampton on 24 October. Part of the day was a series of workshops put on by DBS which covered Facebook Marketing, Pay Per Click Advertising and Retargeting. 150 delegates attended the event who were addressed by DBS director David Clarke on the performance of the website in the last 12 months. Time For You have recently expanded their operations to Australia.
Bing is chipping away at Google’s dominance of the search engine industry. Bing now has around 20% of USA search traffic and 7% of UK search traffic and is widely expected to continue to grow at the expense of Google. This trend has been bolstered by an announcement that Microsoft and AOL have signed a 10-year deal with Bing to power their organic search listings and pay per click advertising. Behind the scenes Bing has worked on its pay per click advertising web interface to bring it more in line with Google's pay per click offering - Google AdWords It is now relatively easy to migrate a Google pay per click customer over to Bing's pay per click platform. This is a major advantage for UK pay per click advertisers as generally the cost per click on Bing is significantly lower than it is for Google. Bing also Powers Apple's Siri search function. "Pay per click advertisers who have previously only thought about Google should now be considering Bing. It's certainly not the time to drop Google but canny businesses should think about allocating some of their pay per click budget to the more cost-effective Bing platform" said Julie Priestley of DBS Internet Marketing. Not sure how pay per click works? Click here to watch our 90 second video.
We are delighted to announce that Julie Priestley, member of the DBS team since 2001, has maintained her status as a Bing Ads Accredited Professional. The comprehensive Bing Ads exams cover ad creation, keyword research, campaign optimization, reporting and budgeting with individuals requiring a score of at least 80% to pass. Scoring an impressive 97%, Julie boasts the necessary skills to set up effective pay per click campaigns on the Microsoft search engine Bing and efficiently target ads towards consumers searching for relevant keywords. Millions of people search for keywords on search engines every day and with over 80% of these not going beyond page one of these results, it is vital to be at the top. Well planned pay per click advertising campaigns can bring high quality traffic to your website and increase your return on advertising spend but only if the campaign manager has the necessary knowledge and experience to get the most from those campaigns. To find out more about PPC campaigns watch our video here. Julie's commitment to training and development is in line with our core values. To find out more about Julie, please click here.