We reported back in September that Twitter was trialling longer Tweets for a select number of users on their social media platform.Following the trial, Twitter last week announced that it is doubling the number of characters in a tweet from 140 to 280 in most languages. Immediately there was an outpouring of concern on Twitter about people’s feeds being filled with long tweets, and many people tweeted that they would rather see an edit function. However, the trial showed that despite having the option to use 280 characters, only 5% of tweets exceeded 140 characters, and only 2% of tweets exceeded 190 characters. Twitter’s product manager said that “during the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised. We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained."It was noted that those who did use longer tweets got more followers, more engagement and spent more time on the site than before. It is hoped that rather than people writing full length 280-character tweets, they will still tweet concisely, but have the space to write a bit more when needed, reducing the number of abandoned tweets when people can’t fit what they want into 140 characters. Under the 140-character limit, 9% of all tweets in English reached the full character limit. The original constraints of 140 characters were a result of the confinements of mobile. As today's users Tweet via apps or on a desktop, there is no longer a technical need for the limit. This latest change comes on the back of several updates from Twitter giving business and individual users more room to be creative. In 2016, Twitter made it so that GIF’s, photos, polls and other media no longer contributed towards the 140 character limit. It is also part of Twitter’s plan to attract more users and to grow. Twitter currently only has 330 million active users, compared to 2 billion users on Facebook. Follow DBS’s updates on Twitter here: https://twitter.com/dbsInternetMktg.
Social media was at one time the wild child of internet marketing with many of its critics unsure about how it could work in a commercial context. Today however the likes of Facebook, Twitter and LinkedIn have more than proven their credentials as one of the best ways to tackle the myriad of problems that SME’s can face. 1 - Low website traffic There can be many reasons why your website isn’t getting enough traffic and often it can be hard to pinpoint exactly what is going wrong without seeking out the opinion of experts. It could be that your website is slow, you aren’t using Pay-Per-Click campaigns to compete for the top spots on Google, you haven’t got a blog yet or perhaps you aren’t utilising social media to its full extent. Social media networks like Facebook, Twitter, LinkedIn and Google+ have millions of users and even if you are not engaging them using videos, photos and written content your competitors most certainly will be. Remember, sharing informative content, incorporating links and running targeted ad campaigns can all increase traffic to your website and help you make more conversions in the long run. 2 – Poor customer retention It’s much easier to retain customers than it is to win new ones and social media can be a great feather in your cap when it comes to customer retention. The best companies are on hand to answer any queries that customers might have and provide exceptional customer service at all times, turning your followers into loyal customers and advocates of your business. Seeing your content on social media also helps to create and maintain brand awareness, so that when a customer needs a product or service that you are offering, yours is the first name that springs to mind. 3 – Immeasurable success Let’s face it; it can be difficult to know whether you are getting your money’s worth with traditional forms of advertising. However, when it comes to social media advertising everything is made simple. You can see exactly how much traffic is being driven to your website and how much each click is costing you. 4 – No time for Market Research Market research can be costly, but if you can build up an audience on networks like Facebook and Twitter then you can get some very interesting insights into who your customers are, including information about their location, age, gender and general interests. All of this can then be used to make your advertising campaigns even more effective. It’s important to note that while advertising on Facebook, Twitter and LinkedIn is priced competitively, without day-to-day management and a clear strategy in place you can easily waste your hard-earned marketing budget. Please contact David Clarke of DBS on 0800 988 8366 for a free, non obligation discussion of your needs.
The Lincolnshire Chamber of Commerce website recently focussed on DBS and the online marketing advice they gave to Wright Vigar Chartered Accountants as part of the government's Growth Voucher scheme. This included advice about social media channels such as Facebook, Twitter, Linked in and Google+. You can read the article, entitled “Scheme Delivers Results”, by clicking here. David Clarke, director of DBS is pictured here with James Sewell of Wright Vigar.
How To Get More Twitter Followers
It can be a real blow to stumble across your main competitors’ Twitter profile and discover that they have twice as many followers as you do. However, there are a few easy changes that you can make to increase engagement, build a following and ultimately drive sales.
The two biggest social media platforms – Facebook and Twitter – have recently launched schemes to open up opportunities for small businesses in the UK to advertise on their social networking sites – just in time for Christmas!
On the 24th January, Twitter introduced Vine. Vine is a new mobile app that allows you to create and then share short videos on Twitter. It was acquired by Twitter in October 2012. Just as brevity is everything with a Twitter status (your tweets are limited to 140 characters in length), so too it is the case with Vine, as the video clips, which loop, can only be a maximum of six seconds long. So far Vine is only available through the Apple app store and has only been released on the iPhone and iPod touch, although it is expected to be released on other platforms soon, including Android. Originally, Twitter Vine was rated as suitable for 12 year olds and over. However, by the middle of this week, the app’s rating was changed to 17+ on the Apple app store, after a pornographic clip appeared in the “Editor’s choice” section, leading to a huge number of complaints. Twitter apologised, but because it cannot vet the videos before they go online, it has had to raise its age rating to the highest possible. The blogging service Tumblr and photo sharing service 500px have also seen their ratings changed to 17+ over the last couple of weeks. The NSPCC said that parents have a responsibility to check how their children’s smartphones are being used. For more information about Twitter, click here.
DBS Internet Marketing and Social Media in Lincolnshire can help you with all your social media needs for your business, including Facebook, Twitter, LinkedIn and YouTube. This post provides some information about social media, why it is important to your business, and the different forms it can take.