A vCard is a simple file format that stores an electronic version of your business card. You can store all of your personal contact details on it such as your name, email address, phone numbers, business address, the name of your secretary, a photograph of yourself, your business name and virtually any other piece of information you can think of about yourself and your business. The vCard format has been around since 1995, which in internet terms is ancient. That’s 9 years before Facebook was even a glimmer in Mark Zuckerberg’s eye! It was created by a team of engineers called the Versit Consortium. This is where the v in vCard comes from, it stands for Versit. The vCard was invented back in a time when most of the standards used today were still in their infancy. The vCard uses a simple text format. This makes the file format easy to understand on all platforms and is decipherable by humans and computers alike. You could open up a vCard file in your favourite text editor and be able to understand what is stored in it but it is normally used by importing the data into your email / contacts management program. All email and contact management clients support the vCard format. The vCard format has also evolved with time and changing data format preferences. There are also several complimentary technologies called jCard, hCard and xCard. These package up the same vCard standard but just store the data in a different format (for example xCard uses XML markup). The vCard is most commonly passed around as an attachment to an email but they can also be included as part of website content management systems. DBS have helped many of our clients by building “our people” style content management systems which support downloading these vCards such as in the screenshot below. If you’re interested in learning more about using vCards for your business or you would like to get them integrated into your website then contact DBS today.
DBS Internet Marketing is delighted to announce that we have launched our new website today! Click here to be one of the first to see what is new on our site – including a new design, new animated movies about internet marketing and pay per click advertising, and new profiles of our team. The new site also gives a history of DBS, and lists our core values, which are key to how we work. To discuss with us how we can redesign and improve your existing website, or design and build a great looking, functional new website for you that is highly visible in search engines, please call us on 0800 988 8366.
Web Design is an important element of any website. A website can have large amounts of highly useful information, but a poor web design can make it difficult for a user to access or find that information. In many cases, your website will also be the first contact a user has with your company, and it is therefore important that the website’s design leaves a good impression on the user. A modern website design that embraces current trends will help you gain an important edge at an early stage with your potential customer. Here are five current trends that should be embraced by any modern website.
No.1 – Responsive Design By 2014, more people will be viewing your website on a handheld device such as a Smartphone or tablet, than using a traditional PC. If your website is difficult to navigate around on a small Smartphone screen, potential customers may be put off and seek a competitor’s website which is easier to work with. Responsive web design is all about making sure your website adapts itself to the size of the screen it is displayed on. With small, portrait Smartphone screens, it may prefer vertical lists and hide unimportant sections of the page so that the user is instantly presented with the important content.
No.2 – Minimalist Design “Less is more” is a trend common to many modern interfaces. Leaving white space on a page can help reduce the impression of clutter and chaos, and promote a sense of order and professionalism instead. A minimalist design also encourages a focus on content and reduces unintended distractions that may divert the user away from key sections of your page.
No.3 – Social Media Social Media has been a rising trend for a number of years now, but it has only begun to make its impact felt in web design more recently. Modern websites encourage user interaction through deeper integration with social networks, encouraging them to “like” products or services that they use or recommend, and share links and summaries of important content from your website. This will help your website reach new users.
No.4 – Video Embedding video on your website is an easy way to keep a user engaged and on your website. Often, a company may have a corporate YouTube channel, but fail to make use of that content on their website by only having an out-of-the-way link to the channel page. Instead, embedding the videos on the page detailing the product or service showcased in the video can be a powerful way to provide a quick summary with key points that then draws the user in to reading the longer, more detailed text on the page.
No.5 – Animations Animation is a useful tool for a website designer. It can be used to capture a user’s attention and direct it to specific parts of the page. This particularly useful in conjunction with other trends mentioned here – For example, responsive design can use animation to allow a simple design to expand if a user requires further information without having to present all of that information to the user on a tiny screen.
At DBS I get asked this most basic question over and over again. I am going to give two responses to the question from the point of view of both: ·Human visitors ·Search engines
DBS Internet Marketing’s web department has launched Martin Kaye’s new website. The site has undergone a major redesign and rebranding. The new site has been built to have a responsive design. This means that it will automatically resize itself to fit on any screen that is being used to view it on. This includes iphones, tablets, androids and ipads. It is now very important for any company with a website to have a “mobile friendly” website. Using a mobile device to access the internet is expected to overtake using a PC to access the internet by 2014. As more and more people are viewing sites through mobile devices, companies need to make sure that their site is easy to view and navigate using a mobile device. Martin Kaye’s social media pages – Facebook, Twitter, LinkedIn and Google+ – were also relaunched and rebranded at the same time to reflect the new design. The new site also has an “Our People” and “News” which is managed internally by Martin Kaye using a content management system. No web development skills are needed to use the content management system which means that Martin Kaye can add and edit the “Our People” and “News” sections in real time. Martin Kaye LLP is a leading solicitor based in Telford, Shropshire in the West Midlands. They have been operating for almost 30 years, since 1985, and their services include personal injury law, family law, commercial and business services, commercial and residential property, commercial litigation, employment law, intellectual property, wills, trusts and probate. DBS also manages Martin Kaye’s Pay-Per-Click advertising, retargeting, link building, social media and printed directory advertising.
DBS have added a mobile website simulator to our website to showcase some of our clients who now have mobile websites, and to illustrate the difference having a mobile website makes to the way your site is viewed on a phone. If you go to our mobile websites page you will see a gallery at the bottom of the page with clickable images of a sample of some of our clients. If you click through you will see how their site looked before we made it a mobile website, and how it now looks, and what a difference it makes. Having a website which looks good and is easy to use on both a traditional PC as well as a mobile device is vital because in recent years more and more people have started using internet "on the go". It is predicted that surfing the web on a mobile device will overtake surfing the web on a PC by 2014. There is therefore a high chance that your clients and potential clients will be viewing your site and considering your services whilst sat on the train, in a cafe or at home using their iPad, iPhone, tablet or smartphone. It doesn't make a good impression if the website they view doesn't display properly on their mobile device, and if they have to scroll around or pinch the screen to view your information. Chances are they will end up getting fed up and look at the website of a competitor whose site is mobile friendly. If you are interested in having your website made mobile friendly, contact David Clarke on FREEPHONE 0800 988 8366 for more information.
We are delighted to say that one of our clients featured in a national newspaper last week. National oven cleaning franchise Oven Wizards were featured in an article in the Daily Mail on Thursday 29th March entitled “Time to clean up to cash in”.
The article noted that “running a successful cleaning and maintenance franchise takes a lot more than skill with a scrubbing brush.” It goes on to interview Maidstone Kent franchisee James Booker, who was also photographed in the paper. He said “A cleaning franchise is not like doing chores. It’s very rewarding. Customers are delighted that you have made their dirty oven sparkle, but to be successful you need to develop your business through marketing.” Mark Abbott of Oven Wizards added “Our franchisees include former teachers, civil servants, retail managers and police officers – but they all have a passion for customer service”.
DBS Internet Marketing’s web design Lincolnshire department designed the Oven Wizards website and host it for them. Established in 2004, Oven Wizards offers a domestic and commercial oven cleaning service and a specialist service for traditional stoves, AGA’s and Rayburns.