Twitter launches it's advertising platform

Twitter has started to "monetise" its presence in the Social Media marketplace.

It has launched it's advertisng platform today which will allow businesses to place their own adverts into the stream of Twitter "tweets".

Among the initial customers are Virgin Atlantic and Starbucks.

When the ads appear amongst "tweets" they look like the image below. The marketing idea here is that twitterers will see the ad, click on it and in this case bring in a reusable coffee mug rather than a paper one and America is saved.

Back to Blog

Related Articles

The Role of Social Media in Search Engine Rankings

Twitter doubles tweet length to mixed response

We reported back in September that Twitter was trialling longer Tweets for a select number of users...

Twitter to trial expanded character limit for Tweets

Twitter has begun to trial longer Tweets for a select number of users on their social media...