DBS recently attended the East Lindsey Business Expo 2018 where DBS Director David Clarke was invited to host a specialist workshop, briefing delegates on the ins and outs of creating a comprehensive internet marketing plan. The event took place at the Stanhope Hall in Horncastle, Lincolnshire, and aimed to showcase the best businesses in and around the East Lindsey area and celebrate local innovation. The event was free to attend, and guests were able to take advantage of a number of special show promotions, programmed workshops and other incentives. David’s talk explained that all Lincolnshire small and medium sized enterprises (SMEs) should have a clear, written online marketing plan, and he guided local SMEs on how to write their own online marketing plans, along with detailed advice on how to monitor the results. Attendees also had plenty of time to question David following his presentation. In the feedback forms following the event, David’s presentation was rated highly and described by many as the highlight of the event. In addition to his talk to local businesses, David also delivered a workshop to 21 local secondary school students. The students were all in their second year of studying the AQA Business Marketing Technical Level in Business at the Queen Elizabeth’s Grammar School in Alford. Their coursework is solely based on digital marketing, so the workshop was extremely beneficial for them. We were told afterwards that David made a direct, positive impact on their coursework, which we were delighted to learn!