Goodbye Universal Analytics, Hello GA4!

After more than a decade, on July 1st Universal Analytics stepped aside to make way for Google Analytics 4 (GA4). This transition marks a new era of data analysis, enabling you to dive deeper into your insights like never before. Let’s explore what GA4 can offer you: 

GA4 introduces six key features and improvements over Universal Analytics (UA) that enhance your data analytics capabilities. Here are some of the notable advancements offered by GA4: 

Event-Driven Data Model:

Unlike Universal analytics, GA4 operates on an event-driven data model. This means you can track and analyse user interactions beyond just pageviews. GA4 allows you to capture a wide range of events such as clicks, video plays, file downloads, and more. 

Cross-Platform Tracking:

GA4 offers improved cross-platform tracking, allowing you to track user interactions across websites, mobile apps, and other digital platforms. 

Enhanced User Lifecycle Analysis:

GA4 provides an expanded focus on the user lifecycle, from acquisition to retention and monetisation. It offers a clearer view of how users progress through different stages, enabling you to identify areas for improvement and optimize your marketing strategies accordingly. 

Machine Learning Capabilities:

GA4 uses advanced machine learning algorithms to automate data analysis. It uncovers trends, anomalies, and opportunities, empowering proactive decision-making. 

Customer-Centric Reporting:

With GA4, you can explore audience interactions, demographics, and lifetime value. Creating audience groups can help you gain valuable insights. 

Deeper Integration with Google Ads:

GA4 enhances integration with Google Ads, enabling direct import and analysis of Google Ads data within the GA4 interface. 

GA4 empowers you with increased control over your data. Experience a new level of data management and customisation, allowing you to harness the full potential of your valuable insights. With GA4, take charge of your data like never before. 

If you have any questions or need help with GA4, please get in touch with the team. 

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