How can you positively impact customers? Since people want their needs met, they’ll inspect the landing page to see if there’s anything of value or interest to them – as you would in a shop. By only focusing on what you do this won’t ‘speak’ to people or appeal to them. So the trick is to write about the customer and how your service solves problems, or gives prospective customers what they are looking for. | “Brian wants to buy a new television, he visits various websites that clearly state what their televisions offer, and that their products are reliable and trustworthy. However one site stands out, this site offers helpful advice on choosing your TV and ensuring that he buys one that meets his specific requirements. As a result, that website has now made an impact on Brian – this company clearly knows what they’re talking about and they’re spending time on helping customers – Brian orders his new TV from them!” |